Pioneered by FactorTrust (http://www.factortrust.com), Objectware is launching a sophisticated solution that securely compiles, ranks, and scores customer data based upon information gathered from various sources. It then delivers that data to businesses by request, assisting them in making transactional decisions (such as whether or not to accept a credit card charge). FactorTrust products innovatively aid businesses, providing better solutions for safe-guarding themselves against fraudulent transactions while protecting their clients from identity theft.

For instance, businesses using the consumer-based software “BuyProtect” can send text messages to customer cell phones, alerting them that an online transaction has been made. Both the customer and business are then afforded added protection against fraud as customers are enabled to cancel or approve the transaction directly from their phone.

Factor Trust’s software can be implemented by interested businesses as a subscription service or it can be fully integrated into an existing online infrastructure.

Objectware’s greatest focus while undertaking the design and development of FactorTrust’s projects was security and ease of use. As Erez Katz (Objectware’s CEO) explains, "Consumer Identity theft is as much a threat to businesses as it is to their consumers, because the credibility and integrity of a business relies on the protection of their clients’ privacy. Using ubiquitous mobile technology such as text messaging (SMS) provide FactorTrust and our clients yet another powerful tool to fight Online Fraud and Identity theft"

Katz credits the Objectware development team with making security the FactorTrust products’ greatest strengths, saying "FactorTrust’s software could be literally processing terabytes of very sensitive information daily. The additional security measures implemented throughout their systems are going to be considered as we strengthen the security of several of our existing product lines such as our business-to-business ecommerce solution and our Medical software solutions."

CEO of FactorTrust, Greg Rable, said of Objectware, “They came through for a unique client. FactorTrust is the only company in the market today that is making these types of innovations in the online authentication and risk management space. It is a credit to the talent and creativity of Objectware’s development team that FactorTrust has been able to launch this innovative product so quickly to market.”

About Objectware Inc
Established in 1996, Objectware Inc, an Atlanta web development company with an active branch in Northern Virginia / Washington DC, offers web design, custom web development, wireless solutions, and custom ecommerce applications. By focusing on helping companies create innovative and effective web applications, Objectware allows them to generate significant returns on their Internet investment. Objectware's suite of custom web and wireless development services empowers business by leveraging web technology in order to attract new customers, increase efficiency, reduce operating costs and boost customer satisfaction.

For more information on Objectware, please visit www.objectwareinc.com or call 877-589-2233.

About Factor Trust
FactorTrust is a leading provider of an innovative secure authentication and risk management service for the online financial services market. FactorTrust is headquartered in the Atlanta, GA area at 581 Village Trace N.E., Building 12, Marietta, GA 30067.
Additional information can be found at www.factortrust.com or call 888.594.0046.