This unique solution, which is demoed at http://www.amplified.com, is a marriage of a traditional eCommerce solution involving secure online transactions, and a custom wireless application (http://www.objectwareinc.com/MobileAndWireless.aspx). The mobile delivery service now supports over-the-air delivery of truetones, images, and dual-delivery web/phone offerings via white-label stores and premium SMS services. A unique Tipple-Play Consumer Wallet™ allows consumers to login and interact with their stored account through any means they choose - including online, WAP, and text-to-shortcode - regardless of which was their first entry point to a store.

The deployment of the solution required technical expertise as well as speedy development. It posed a particular challenge to Objectware due to the lack of standard protocols within the wireless industry. Chief Technology Officer of Objectware, Rob Bramhall, explains "It's like building a house where the standard unit of measurement keeps shifting. It takes innovative fast thinkers to do get the job done."

Objectware's team was able to complete the initial development phase within a staggering six months. Says Bramhall, "A project of this magnitude should take years in R&D and expenses... Objectware was able to design the mobile delivery mechanism in a fraction of that time and a fraction of that cost." As the industry continues to evolve, Objectware and Neurotic Media are working together to evolve along with it. Bramhall insists, "We're not finished. With technology like mobile delivery service, you could easily keep a team busy for the next year."

CEO of Neurotic Media Shachar Oren had this to say of the development process: "Adding mobile delivery to our platform was a major undertaking for us due to the challenges the mobile environment presents. In our online work we optimize our performances to a handful of operating systems, browsers, and players. In the mobile space, multiply that by a hundred. Nonetheless, Objectware's dedication, flexibility, and strong technical capabilities have allowed us to make major changes to our underlying product database with minimal impact on our live front-end services, which we consider to be a monumental achievement."

Neurotic Media is continuing to engage with lead retailers, equipping them with a fully branded online/mobile delivery service.

About Neurotic Media
Neurotic Media is the leading media distribution platform serving companies that need total control over how they commercialize online and mobile content. The platform allows companies to provision digital catalogs, manage private-label sites, deliver downloads, acquire customers, and manage the resulting data. The company's patent-pending ASP platform automates secure digital delivery (Web, Phone, etc.) of top-tier pre-licensed catalogs using turnkey private-labeled websites with integrated consumer data-mining services. Features include micro-payment e-commerce, unique code redemption services (for gift-with-purchase incentives and loyalty programs), and both online and mobile delivery options for a plethora of digital products and formats.

The world's leading entertainment companies have entrusted Neurotic Media with their catalogs and have chosen Neurotic Media for their in-house needs and for outreach programs. During 2006, the company empowered services for more than fifty consumer brands and over one hundred artists, making it the premier provider of B2B2C solutions in the entertainment space. For more information, visit www.neuroticmedia.com.

About Objectware:
Established in 1996, Objectware Inc, a web development and custom ecommerce company headquartered in Atlanta with an active branch in Northern Virginia / Washington DC, offers web design, custom web development, wireless solutions, and custom ecommerce applications. By focusing on helping companies create innovative and effective web applications, Objectware allows them to generate significant returns on their Internet investment. Objectware's suite of custom web and wireless development services empowers business by leveraging web technology in order to attract new customers, increase efficiency, reduce operating costs and boost customer satisfaction.

For more information on Objectware, please visit www.objectwareinc.com or call 877-589-2233.