Background
Music For A Song is the largest retailer of pre-recorded music operating exclusively in Factory Outlet Centers throughout the United States. The numerous outlet locations enable Music For A Song to acquire products on an exclusive basis for liquidation, offering the lowest pricing available to their customers.
Challenge
Value Music Concepts, parent company of Music For A Song, wanted to expand their business from traditional "brick-and-mortar" stores to the Internet, allowing them to offer an extensive variety of music related products that would be available to everyone and "open" all the time. Because of the constant release of new music and availability of new liquidation items, it was essential for Music For A Song to have an e-commerce solution that afforded them the ability to efficiently update the product information throughout the site themselves.
Solution
Objectware produced a comprehensive e-commerce solution for Music For A Song. Because of the incredible number of products, a priority was placed on giving customers the ability to easily navigate or search through the different categories and levels of products. Users can create an account or log in to an existing account, making future purchases more easily expedited. A pivotal role of the shopping cart is that Music For A Song can view and download orders for processing and accounts. They can also easily enter the system to update products and prices, as well as incorporating special offers and deals. Category placement is also adjustable; products may be moved form category to category or placed in multiple categories for higher visibility.
Objectware resolved another major issue for Value Music Concepts- with so many stores spread out over different locations, how to allow for effective communication between stores and the corporate office. A communication based intranet solution allowed Music For A Song employees, managers, and administration to improve the transfer of information and resolution of issues company-wide.
To view the tremendous inventory and prices at Music For A Song, please go to www.musicforasong.com