Momentum utilizes presence marketing, event marketing, sponsorship, sales promotion and advertising to make Experiential Branding™ come to life and turn direct consumer interaction into a brand-building tool. These direct experiences and interactions make a stronger, more meaningful impression with consumers.
Momentum asked Objectware to build a web-enabled tool that will be able to capture event surveys and report on the successes of teams assigned to various events nationwide. This web enabled survey management tool also needed to provide Momentum personnel with the ability to create new surveys on the fly.
Objectware created a full-featured web administrative tool that allows administrators to create surveys without the need for programming knowledge. An intuitive interface enables users to add or edit a question and determine the type of question (multiple choice or yes/no for example). The administrator can also determine the format of the question and its position within the survey.
The surveys created by the administrator are then presented to various teams in different locations nationwide to be filled out both prior to and following events. The results are then formatted into a comprehensive summary and graphing reports. Objectware has also provided website design, Flash animation, and interactive kiosks for Momentum.
For more information about Momentum and their services please visit their site at: www.momentumreporting.com